I love this Green (pizza) Box!
May 20, 2009
According to PizzaDelivery, over 1 billion pizzas are delivered every year. A pizza delivery is not complete without the same old paper box. When I think about pizza box… environmental hazard, recycle, inconvenience, etc. comes to my mind.
So I wanted to come up with a novel idea of a pizza box that is Eco-friendly and very convenient. I thought how about a circles pizza box that can be cut in slices?. But before I go deeper, I wanted to understand types of pizza boxes available in the market currently. So I request loyal Google to search for “Green Pizza Boxes”. And what do I stumble upon! An amazing packaging concept that bowled me completely! It is Eco-friendly, convenient and smart!
I am talking about “The Green Box” developed by a New York based “Environmentally Conscious Organization, Inc.”. Here’s a video demonstration this brilliant packaging idea.
Even though the company tauts about the 100% recycled material & the ‘Green Factor’ I personally feel it is more about convenience than the ‘Green!’. If you remember, Pizza boxes are a huge pain… to fit them in trashcan is similar to mission impossible, refrigerators space do not gel well with the large pizza box, after the pizza is over the box just seems so annoying. Hence this “Green Box” may be absolutely green and help save the worlddddd. It still impresses my due to it’s immaculate versatility.
Smart perforation let's this box to be used as plates and also enables to store the remaining pizza in the smaller box!
This is how convenient it is!
Conclusion: This pizza box rocks!!! (because) it is Eco-friendly & it is super convenient (I love the Eco-friendly aspect, But I am still tilted towards the convenience factor).
Drink Tap Water!
February 3, 2009
Recently came across an article in Business Week titled, “Bottled Waters Lose Their Effervescence” it was great reading that article because just a month ago, I along with a team of talented Brandcenter students had worked on a brand campaign for SIGG Water Bottle. Here’s the presentation to induce people to drink tap water & make SIGG a stylish environmental commitment…
Brand Campaign for SIGG Water Bottle
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The 8 types of bad creative critics
January 29, 2009
Integration. An old buzz word with new meaning.
October 19, 2008
Being a VCU Brandcenter student you have too many advantages, but one of my favorite is the ‘VCU Brandcenter Friday Forum’. Every Friday we have distinguished speakers in from the field of Creativity-Culture-Commerce. This Friday i.e. October 17, 2008 I got an opportunity to hear from Martha Jurzynski, Account Director – got milk? Goodby, Silverstein & Partners.
About Martha:
In only a few short years, Martha took the got milk? campaign from a traditional TV-only campaign to an award winning, integrated campaign that now plays in all forms of media. In particular, got milk?’s campaign websites; www.cowabduction.com, www.gettheglass.com and www.whitegoldiswhitegold.com have all garnered top industry awards – from Gold Lions to Effies. In early 2008, www.gettheglass.com took home Goodby, Silverstein & Partners first ever Black Pencil at the D&AD awards.
Most recently, Martha has stepped into the role of account director on Hewlett Packard’s “The Computer is Personal Again” campaign. Most well known for its “Hands” spot featuring Jay Z, Martha hopes to have similar success taking this global campaign to new heights.
On Friday she spoke about “Integration. An old buzz word with new meaning”. As we all know, advertising industry has been talking about integration since ages… integration in marketing, integration in campaigns, integration in companies, etc. But according to Martha, this new age demands new meaning to integration – “Internal Integration”
According to Martha, its high time agencies shift their focus on internal integration. And where does internal integration come from? It comes from employees. Today, employees who can play a role of integrator are in high demand. Agencies need people who can do it all! Gone are the days when agencies preferred “expertise in one field”, now industry needs employees who are ‘jack of all trades’. This integrators should be talented, generous, good politicians – who know how to get work done, etc. Martha said ” there are million attributes & adjectives that can describe a integrator. Good integrators are more desirable this days because they make people feel safer & more understood”.
As departments start to overlap more than ever, internal integration enhances the quality of output by sharing thoughts, helping each other, fosters shared shared ownership & creativity.
Team Silo
Overlap rocks!
my Idea: A widget for at&t
October 11, 2008
Triggers:
(a) It is always a hassle to visit at&t website & check my account information. it is a huge problem for me as I used to forget my password (even now i do not remember my password)
(b) I lost my cell phone & gone with the wind was my valuable contact information.
(c) Remembering the bill date is not my cup of tea. I set up reminders in I-cal, on my mobile, i also have a post-it on my desktop.
So, I wanted a genie to help me organize my life. But as I am not Alladin I had to think of something else. So here it is… A widget for my desktop. I am sure all of you will realize how handy this could be.
Concept:
A desktop widget by at&t (can be developed by any network provider) that enables you to sync your cellphone account from the at&t website to this widget. This widget effortlessly keeps you updated about your minute / data usage. My widget will come equipped with “Live Chat”, “Phone book” & “Payment Reminder”.
(a) Live Chat: at&t make their customer service right at your desktop!
(b) Phone book: Allows you to sync your contact list directly into this widget!
(c) Payment reminder: Option to set payment reminders
Benefits to the customers:
(a) Live Chat: Hassle free clarification of my doubts.
(b) Phone book: Safeguards valuable information from loss or damage.
(c) Payment reminder: keeps your mind (& may be credit history) fit & fine.
My widget:
widget! I hope at&t comes up with something like this. (optimistic?)
sign in to your account
check your minutes / data usage
click on the at&t logo & explore the widget!
click on 'customer service' for a for a "Live Chat" with at&t representatives.
click on 'my phone book' to explore your contact list from your cell phone. (connect your phone to sync).
designed & conceptualized by Anish Shah (thats me)
I believe this widget is a novel idea & creates a win-win situation for both subscribers & the company (in this case at&t). For people who share my problems will love this widget, people who don’t will still appreciate this. There are thousands widgets developed everyday, but widgets that really adds value & help me make my life more organized stay on my desktop.
This widget can be used by any network provider & expect to gain positive reviews on their commitment towards making lives of their subscribers simple. This small widget also increase the brand exposure as the widget remains on their subscriber’s desktop. To satisfy a marketer to invest in this widget, let me share that this widget can also be used as a potential platform to source out ‘promotional messages’ directly on the widget (but, pleaseee without intruding our privacy. Otherwise you will destroy the whole purpose of this widget).
Disclaimer: Over the years my innovative nature has come up with hundreds of ideas, but this is the first time I have actually spend some time & executed this. It would be great if you can leave your valuable comment on this post.
ATT Widget by Anish Shah is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Permissions beyond the scope of this license may be available at interface.anish@gmail.com.
